In today’s saturated media landscape, IntrCity SmartBus offers a captive, high-impact transit advertising platform across India’s intercity travel routes. With 500+ buses, 17 premium lounges, and 80+ routes across India, your brand gains 8–10 hours of undivided attention from premium travelers—combining digital engagement with tangible offline experiences.
Why is the IntrCity SmartBus?
- Unmatched Reach & Mobility
500+ buses | 17 states | 80+ routes (e.g., Delhi-Lucknow, Bangalore-Chennai, Mumbai-Goa)
6L+ captive travelers monthly | 95% avg. occupancy
Multi-city exposure: Buses traverse highways, urban hubs, and lounges. - Premium Audience Profile
Demographics:
65% aged 24–45 (working professionals, SMEs, families)
67% Male | 33% Female
75% digitally savvy (books online, engages with QR codes)
Behavior:
50% travel for work | 40% leisure | 10% pilgrimage
Avg. ticket size: ₹1,245 (15% premium over competitors) - Captive Attention for 8–10 Hours
Idle time = Brand time: Ideal for storytelling, app downloads, or product sampling.
Verified engagement: Live audits, crew app updates, and route analytics.
Key Engagement Touchpoints
A. Transit OOH: 3D External Wraps
Head-turning visibility: Highways, toll plazas, and city traffic.
Route customization: Prioritize high-frequency routes (e.g., Delhi-Lucknow: 14 buses, Bangalore-Chennai: 15 buses).
B. In-Bus Branding
Headrests & seatbacks: 10-inch visible branding + QR codes (print-friendly designs).
8+ hours of dwell time: Perfect for app installs, offers, or educational content.
C. Lounge Activations
17 premium lounges (e.g., Delhi’s Kashmere Gate, Bangalore’s Madiwala).
300+ travelers/day/lounge: Combine product demos, screens, and vouchers.
D. Sampling & Experiential
Data-backed targeting: e.g., family-oriented products on leisure routes.